Hard Rock pool party, Rehab, only one in town with own television show

When Rehab at the Hard Rock Hotel started seven years ago, it was one of few ongoing pool parties that ignited the day club scene.

Since then, nearly every major property has its own version of Rehab, or at least a pool party with similar amenities. Still, Rehab has something no other day club in town has: its own reality show.

"Rehab: Party at the Hard Rock Hotel" is filming its third season at the venue. It should air on truTV this fall.

Like other reality shows, "Rehab" delves into the behind-the-scenes action at one of the hottest, trendiest pool parties in Las Vegas. Scantily clad beautiful people are prominently featured. So if you always wanted to try your hand at a reality show, a stint at Rehab might be your ticket.

But expect plenty of competition. The party attracts 2,000 to 5,000 people each Sunday, and last year, attendance was up 30 percent over the previous summer.

First-time guests can expect an upbeat party atmosphere with DJs spinning a variety of club music, from mashups to techno. Cabanas are available, but prices vary depending on the weekend. They start at $1,000 and have gone as high as $10,000, says spokesman Phil Shalala.

Bottle service is available, starting in the $300 range. The average price of a cocktail is about $10. Cover charges also vary but start at $40 for guys and $20 for women. Local women are admitted free.

The line starts building as early as 7 a.m. with doors opening at 11 a.m. Rehab management closely monitors the guy-to-girl ratio, keeping it around 60/40. If you're a guy, it helps to come with a group of female friends.

Some people have been coming later in the afternoon, as the line dies down around 4 p.m., Shalala says. Doors close at 7 p.m. Rehab season ends in October, depending on the weather.

To make reservations, call 693-5555.

Contact reporter Sonya Padgett at spadgett@ reviewjournal.com or 702-380-4564.