Imagine Dragons new single to accompany Nintendo Super Bowl commercial
February 1, 2017 - 12:31 pm
Joining the esteemed pantheon of Doritos-craving pugs and a Snickers-hawking Bettie White, Vegas rockers Imagine Dragons will take part in the Super Bowl commercial sweepstakes this year, debuting new single “Believer” in a Nintendo ad.
The fired-up tune, which rides a finger-snapping beat into a full-throated chorus, will soundtrack the video game maker’s first Super Bowl advertisement for its new Switch console.
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“This last year has really been the most centered and positive of my life,” Imagine Dragons frontman Dan Reynolds says in a press release. “This song explains my realization that the emotional pain I faced the last few years actually helped me progress to this healthier mental space, that adversity truly is what helps you become a believer in yourself.”
The release of “Believer” comes after a relatively quiet 2016 for Imagine Dragons, who took the first real break of their eight-year career upon completing the touring cycle for their latest record, “Smoke + Mirrors,” last February, though the group did contribute to a trio of soundtracks for the films “Me Before You,” “Suicide Squad” and “Passengers.”
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Read more from Jason Bracelin at reviewjournal.com. Contact him at jbracelin@reviewjournal.com and follow @JasonBracelin on Twitter.
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