People splash and party in the pool at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
Rehab partyers cheer for Bikini Invitational contestants. More than $120,000 in cash and prizes were awarded during the five-week contest.|||Jessica Ebelhar/Las Vegas Review-Journal
Rehab partiers cheers for Bikini Invitational contestants at the Hard Rock Hotel & Casino in Las Vegas Sunday, July 7, 2013. Over $120,000 in cash and prizes were given away through the course of the five-week competition. (Jessica Ebelhar/Las Vegas Review-Journal)
People enjoy the pool at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
Shot runners Ashley Sells, left, and Ann Gonzalez offer vodka cranberry pineapple shots in syringes at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
A shot syringe is one of many alcoholic options available at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
People enjoy the pool area at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
Champagne is shot out into the crowd as Lexy Panterra performs at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
People splash and party in the pool at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
People enjoy the pool at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
Lexy Panterra performs at the Rehab dayclub at Hard Rock Hotel in Las Vegas on Saturday, June 24, 2017. Chase Stevens Las Vegas Review-Journal @csstevensphoto
LAS VEGAS, NV – JUNE 03: Kim Kardashian hosts Hard Rock Hotel’s hottest party – Rehab Sundays at Hard Rock Hotel and Casino on June 3, 2012 in Las Vegas, Nevada. (Photo by Denise Truscello/WireImage) *** Local Caption *** Kim Kardashian Denise Truscello
LAS VEGAS, NV – JUNE 03: Kim Kardashian hosts Hard Rock Hotel’s hottest party – Rehab Sundays at Hard Rock Hotel and Casino on June 3, 2012 in Las Vegas, Nevada. (Photo by Denise Truscello/WireImage) *** Local Caption *** Kim Kardashian
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada. Duane Prokop
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada.
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada. Duane Prokop
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada.
RJ FILE***
DUANE PROKOP/LAS VEGAS REVIEW-JOURNAL
A crowd packs the Rehab – Sundays pool party at Hard Rock hotel-casino on Sunday, May 24, 2009, in Las Vegas. Duane Prokop
DUANE PROKOP / LAS VEGAS REVIEW-JOURNAL
Rehab – Sundays at Hard Rock hotel and casino shown on Sunday, May 24, 2009.
RJ FILE***
DUANE PROKOP/LAS VEGAS REVIEW-JOURNAL
A film crew shoots the crowd during the Rehab – Sundays pool party at Hard Rock hotel-casino on Sunday, May 24, 2009, in Las Vegas. Duane Prokop
DUANE PROKOP / LAS VEGAS REVIEW-JOURNAL
Rehab – Sundays at Hard Rock hotel and casino shown on Sunday, May 24, 2009.
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada. Duane Prokop
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada.
RJ FILE***
DUANE PROKOP/LAS VEGAS REVIEW-JOURNAL
A crowd packs the Rehab – Sundays pool party at Hard Rock hotel-casino on Sunday, May 24, 2009, in Las Vegas. Duane Prokop
DUANE PROKOP / LAS VEGAS REVIEW-JOURNAL
Rehab – Sundays at Hard Rock hotel and casino shown on Sunday, May 24, 2009.
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada. Duane Prokop
DUANE PROKOP/ REVIEW-JOURNAL
Pool goers enjoy the warm weather at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada.
DUANE PROKOP/ REVIEW-JOURNAL
A group of dental students from Boston decided to spend part of their spring break at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada. Duane Prokop
DUANE PROKOP/ REVIEW-JOURNAL
A group of dental students from Boston decided to spend part of their spring break at Rehab pool party located at Hard Rock hotel-casino , April 19, 2010 in Las Vegas, Nevada.
DUANE PROKOP / LAS VEGAS REVIEW-JOURNAL
Rehab – Sundays at Hard Rock hotel and casino shown on Sunday, May 24, 2009. Duane Prokop
DUANE PROKOP / LAS VEGAS REVIEW-JOURNAL
Rehab – Sundays at Hard Rock hotel and casino shown on Sunday, May 24, 2009.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests take advantage of the Hard Rock Hotel-Casino’s Rehab pool and day spa in Las Vegas Sunday Aug. 28, 2011.
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests splash around in the pool at Hard Rock Hotel-Casino’s Rehab day spa in Las Vegas Sunday Aug. 28, 2011. null
ALYSSA ORR/LAS VEGAS REVIEW-JOURNAL
Guests splash around in the pool at Hard Rock Hotel-Casino’s Rehab day spa in Las Vegas Sunday Aug. 28, 2011.
Rehab, the Hard Rock Hotel pool party that spawned the city’s dayclub culture and helped turn it into a $250 million-a-year phenomenon, is coming to an end this weekend after 15 years, hundreds of thousands of partygoers and no telling how many visits to the nearest health clinic.
Nostalgic blowouts Saturday and Sunday will celebrate the legacy of the first event popular enough to convince 20-somethings from around the world that triple-digit temperatures were the ideal setting for triple-digit blood alcohol levels.
For the record, I adore the Hard Rock pool. It’s one of my favorite places in Las Vegas. I just always make sure to visit on Wednesdays or Thursdays so the chlorine can have as much time as possible to kill off anything and everything left behind from the weekend bacchanalia.
Rehab is the first casualty of the hotel’s yearlong transformation into Virgin Hotels Las Vegas, a fact that’s somewhat fitting considering that Rehab could have forced the Hard Rock to change its name way back in 2010.
That’s when Hard Rock Cafe International Inc. filed a lawsuit seeking to dissolve the hotel’s licensing agreement because it claimed the truTV reality show “Rehab: Party at the Hard Rock Hotel” depicted the property as “a destination that revels in drunken debauchery, acts of vandalism, sexual harassment, violence, criminality and a host of other behavior that most members of the general consuming public … would find unseemly and objectionable.”
“Unseemly and objectionable” is in the eye of the beholder, but you didn’t need to watch much past the opening credits of the spectacularly wrongheaded series, which somehow lasted three seasons from 2008 to 2010, to agree with everything up to that point.
“Rehab: Party at the Hard Rock Hotel” is a relic of a less innocent time. With its gratuitous anatomical close-ups like something out of a 2 Live Crew music video, only with far less plot, there’s no way the show would make it on the air today.
Heck, even the bikini bottoms on this summer’s edition of “Bachelor in Paradise” were routinely blurred out.
Contact Christopher Lawrence at clawrence @reviewjournal.com or 702-380-4567. Follow @life_onthecouch on Twitter.
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